Family man Lloyd Turner is facing up to his 40th birthday with the prospect of a new decade mouldering in debt and mediocrity. After attending yet another party hosted by the rich parents of his daughter’s friend, and in a bid to give his daughters the happiness he thinks they deserve, Lloyd and his wife Sarah makes the financially crippling decision to invest in what has become the elite’s new favourite status symbol: a set of ‘Semplica Girls’ to decorate their front lawn. Yet when Lloyd’s youngest daughter, Ida, discovers what’s happening in her name, on her very own doorstep, she threatens to plunge her family into a chaos deeper than they’ve ever known…