The setting is the Italian capital of Rome, whose postwar economic revival is flourishing, during the 1960s. One man, Salvatore Ferri, pulls off a stunning debut at the Florence Men's Suit Collection. "Gran Cielo" tailor's, which he started up and became the most famous in Italy, will be launched in America, he has decided. Gran Cielo suits are said to bring out the appeal of any man who wears them, and they have gained popularity both at home and abroad. Salvatore Ferri has had great success with his new business — selling ready-made suits at low prices to the masses. A crew from a U.S. TV station arrives in Italy to do some reporting for a documentary program on him. Filmmaker Leonard (Lenny) DeLuca annoys the fussy Salvatore Ferri at first, but then comes into contact with his personality, which refuses to tolerate compromise in his job. In short order, the filmmaker starts to take an interest in him.