With Jesper 'Yebo' Reginal as the driving force and mastermind, the independent Danish music company Crunchy Frog has become known in the music industry worldwide. Dedicated superfans such as Rolling Stone Magazine's own David Fricke have brought the company and its many bands into the limelight, and now the frog is turning 25. Palle Demant ('Born To Lose') has followed the company on and off for years, and we are shown the best moments from Crunchy's 20th anniversary in 2014 and the 25th anniversary last year, which tell the story of the Danish DIY company. Starring photographer Søren Solkær, critic Jan Sneum, David Fricke himself and bucket-loads of crunchy music.