On October 9, 1967, the news went around the world: Argentine-Cuban revolutionary Ernesto "Che" Guevara was dead. Shot dead in the forests of Bolivia. Half a century has passed since then, and yet Che Guevara lives on as an idol, loved, hated, glorified and marketed. The documentary approaches the seemingly immortal rebel in a very personal way and shows the brother, father, companion and man Che from an unknown, private side.