The chief editor of the entertainment channel, Varvara, is producing a reality show called "The Perfect Home." But right before the broadcast, one family drops out, and Varvara has to pretend to be part of the "Melikhov family" herself, along with some random "partners": Lyova, the channel's technician; his 7-year-old son Tyoma; and Alina, a girl who was trying to get a job at the channel as "anything." Varvara is downhearted—she wanted to launch the show and fly to New York, where her boyfriend Denis, a balalaika musician, is giving solo concerts. Now she’s forced to act out family life around the clock with strangers, saving the show from failure and the channel from lawsuits by sponsors.