Initially a music artist turned producer, Russell is a Creative Director in the arts communities of Reading and London. Founder of the Readipop music charity (1998) and the associated Readipop Festival (2011-present), he exited as the owner of the award-winning Plug'n'Play recording studios. Since 2012, Russell's main focus has been commercial film, documentary and music videos - highlighting his versatility in creative storytelling across different mediums.